Want content that ranks on Google and also gets cited by AI search? Frase is an AI SEO and GEO platform built for exactly that job — it researches top-ranking pages, builds a brief, helps you write and optimise the article, and then tracks how visible you are in AI answers.
What is Frase?
Frase is a content intelligence platform for search engine optimisation and generative engine optimisation (GEO). Instead of jumping between a research tool, a writing tool and an optimiser, you work in one loop: connect your site, run an audit, pick an opportunity, let Frase research and draft in your brand voice, publish to your CMS, and monitor the page afterwards.
That end-to-end approach makes Frase a direct alternative to a dedicated on-page optimisation tool when you also want briefs, AI drafting and AI visibility tracking in the same workspace.
Key Features of Frase
Here are the features that make Frase stand out for content teams:
- SEO Content Briefs: Enter a target query and Frase analyses the top-ranking pages to build a brief with headings, questions, average word count and topics to cover.
- AI Writing Agent: Draft full articles from the brief in your brand voice, with built-in skills for outlining, rewriting, FAQs and internal linking.
- Content Optimisation: Score drafts for SEO and GEO as you write, with clear guidance on terms, structure and depth compared with competitors.
- Site Audits: Crawl your site to find prioritised optimisation opportunities and pages that need attention.
- AI Visibility Tracking: See how often your pages are cited, and track sentiment and share of voice across AI search platforms such as ChatGPT and Google AI.
- Direct Publishing: Publish finished articles to WordPress, Webflow, Sanity or Wix without copying and pasting between tools.
How to Use Frase
Getting started takes only a few steps:
- Start the free trial: Create an account on frase.io — the 7-day trial needs no credit card.
- Connect your site: Add your domain, let the initial crawl finish, and connect Google Search Console if you want performance data included.
- Run an audit: Review the prioritised opportunities Frase finds across your existing pages.
- Create a brief: Pick a target query, generate a research-backed brief, and check the questions and headings it suggests.
- Write and optimise: Draft with the AI agent or write yourself, improving the SEO and GEO scores until the article is solid.
- Publish and monitor: Send the article to your CMS, then watch rankings and AI citations and fix any decay Frase flags.
Pro tip: set up your brand voice carefully before drafting at scale — every article Frase produces will follow it.
Frase Pricing Plans
Every Frase plan includes the full product; plans mainly differ in volume — how many articles, seats, sites and audit pages you get each month:
- Starter – $49/month ($39/month billed yearly): 1 seat, 1 site, 10 articles and 50 audit pages per month. Best for solo creators.
- Professional – $129/month ($103/month billed yearly): 3 seats, 5 sites, 40 articles and 250 audit pages per month. Built for growing teams.
- Scale – $299/month ($239/month billed yearly): 5 seats, 10 sites, 100 articles and 1,000 audit pages per month. For agencies and larger sites.
- Enterprise – Custom: Higher limits, white-label reporting and custom terms for large organisations.
Frase has no permanent free plan, but the 7-day free trial lets you test the full workflow before paying. If you mainly need AI copywriting rather than SEO research, an AI writing platform may suit you better.
Pros and Cons of Frase
Pros:
- Research, briefs, writing, publishing and monitoring in one platform
- Strong focus on AI search visibility, not just classic Google rankings
- Every plan includes all features — you pay for volume, not unlocks
- 7-day free trial with no credit card required
Cons:
- No permanent free plan — you must pay after the trial
- Monthly article allowances do not roll over if unused
- AI drafts still need fact-checking and human editing before publishing
- Less suited to teams that only need backlink analysis or technical SEO
Frequently Asked Questions
Is Frase free to use?
Frase does not offer a permanent free plan. It offers a 7-day free trial with no credit card required, after which paid plans start at $49 per month, or $39 per month on yearly billing.
What does Frase do?
Frase is an AI SEO and GEO platform. It analyses top-ranking pages, builds content briefs, helps you write and optimise articles, publishes them to your CMS, and tracks your visibility in Google and AI search results.
How is Frase different from Surfer SEO?
Surfer focuses mainly on on-page optimisation and briefs for content you produce elsewhere. Frase covers that too, but adds AI drafting, direct CMS publishing, site audits and AI visibility tracking in one end-to-end workflow.
Which Frase plan is best for beginners?
The Starter plan is best for most beginners and solo creators. It includes the full feature set with 10 articles and 50 audit pages per month, and you can upgrade for more volume as your site grows.
